Friday, February 13, 2009

One Stop Blog Boutique

I’m sure you have heard of the Style Network’s homegrown reality series Peter Perfect, featuring style guru Peter Ishkhans. For those of you scratching your head, here’s the high level synopsis: it’s a business/image makeover show. I understand that reality shows are the heart and soul of American TV land, but this concept of a business/image makeover show – haven’t we made over enough?

Let’s recap – we have:
What Not to Wear (can’t get enough of Stacy and Clinton)
How Do I Look (hosted by Blossom’s stepmother)
Queen Eye, formerly Queen Eye for the Straight Guy (so popular it changed names)
The Swan and Extreme Makeover (a way to promote plastic surgery in the US)
Extreme Makeover – Home Edition (hosted by former Trading Spaces carpenter Ty Pennington)
We Mean Business (like we didn’t get enough of Bill Rancic on The Apprentice)

And the newest edition – Peter Perfect. Peter Ishkhans, a British American reality star (sound like another else…), consider a Hollywood stylist to the stars, in 2007 opened Peter Ishkhans at Joseph Martin Salon in Beverly Hills.

I’m not saying that Peter Ishkhans isn’t a valid reality star; he’s a great character – kind of like a mini Sergeant Pepper (okay so I stole that image from a business owner who appeared on his show last week), but it’s a really good mental image. One would assume that Sergeant Pepper would have a reality show about running his salon.
Come on, that is a receipt for success when it comes to reality TV. Those of you who remember Blow Out on BRAVO know what I’m talking about. Jonathan Antin is a big a character as Peter Ishkhans – can’t get enough of that dude! “Ya know what I mean, chick?”

So what crazy network executive came up with the bright idea that Sergeant Pepper should have a reality show where he breezes into town in a stretch limo, gray suit, cobalt blue shirt, bring pink tie, two inch rolled pant cuffs and brown high heel boots? Pepper is an image consultant who believes that if you change your image you change your life. Great speech Pepper, but can you deliver?

In the most recent season, Pepper seems to turn every struggling business into a One Stop __________ Boutique. Let’s turn the world of retail into a One Stop __________ Boutique. You know that everyone needs to utilize a One Stop Party Boutique, a One Stop Sprit Boutique, a One Stop Auto Boutique and a One Stop Coffee Boutique every day! If it’s one stop, why do I have to do to 5 different places?


Now that’s Peter Perfect!

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